The listing marketing playbook for Metro Vancouver realtors

Photos, a floor plan, a Floor View Tour and a short video can become a dozen distinct social posts. Formats, captions and a posting rhythm for Metro Vancouver realtors.

Listing photos and floor plans normally live apart. A Floor View Tour places each photo on the plan where it was taken, facing the way the camera faced, so buyers can match every room to its floor.

Get the most from a Floor View Tour: shoot coverage, room naming, where to link it and how to talk about it in your listing — a practical checklist for Metro Vancouver townhomes and condos.

Maple Ridge's larger lots, treed backdrops and hillside builds suit dusk photography. Here's which listings benefit, when to skip it, and how to plan the shoot.

From Burnaby Heights view homes to Brentwood high-rises, twilight photography works harder for some listings than others. Here's how to decide when it's worth booking.

Port Moody's inlet and hillside geography make some listings perfect for aerial photography — and others a waste of budget. Here's how to tell the difference.

Richmond's flat river-delta terrain means twilight photography works on different terms than it does in hillier Metro Vancouver cities. Here's how the approach changes for Steveston character homes versus No. 3 Road condo towers — and when to skip the add-on.

Drone photography helps some Port Coquitlam listings more than others. Here's where aerials earn their place — bluff views, trail-backing yards, big lots — and where the budget is better spent on floor plans or a 3D tour instead.

Richmond sits almost entirely inside YVR's controlled airspace, which means drone photography for a Richmond listing needs a different lead time than a shoot in most other Metro Vancouver cities. Here's what that means for scheduling — and what to do when a drone shoot isn't approved in time.